Media Studies


The WJEC Eduqas specification offers learners the opportunity to develop knowledge and understanding of these key issues and the ability to debate important questions about the media. It introduces them to a theoretical framework for analysing the media, which also underpins study of the media at AS and A level. The study of a range of rich and stimulating media products is central to this specification, working from the product outwards to develop appreciation and understanding of the media.

Learners will apply and develop their knowledge and understanding of media language and representation in relation to media forms and products, and become creators of meaning themselves. Learners will be offered a choice of briefs and forms within which to work, enabling them to explore and pursue their own media interests.

Our expectations:

Students will

  • demonstrate skills of enquiry, critical thinking, decision-making and analysis
  • acquire knowledge and understanding of a range of important media issues
  • develop appreciation and critical understanding of the media and their role both historically and currently in society, culture and politics
  • understand and apply specialist subject-specific terminology to analyse and compare media products and the contexts in which they are produced and consumed in order to make informed arguments, reach substantiated judgements and draw conclusions about media issues
  • develop practical skills by providing opportunities for creative media production

Career Value

London is one of the largest media capitals in the world and offers a magnitude of career choices in all areas of the media.

Media Studies can open the door to a range of exciting careers such as law, music, film production, journalism, advertising and marketing. As we enter an ever-changing media and information age, an understanding of how the industry works has become essential to all careers.

Why you should consider this subject

  • The media play a central role in contemporary society and culture. They shape our perceptions of the world through the representations, viewpoints and messages they offer. The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society. The economic importance of the media is also unquestionable. The media industries employ large numbers of people worldwide and operate as commercial industries on a global scale. The global nature of the contemporary media, coupled with ongoing technological developments and more opportunities to interact with the media, suggest that their centrality in contemporary life can only increase.

What are BTEC Level 2 Tech Awards?


The creative media sector

The creative media sector is a dynamic, growing and rewarding sector to work in, with new opportunities arising continually. The UK’s creative industries as a whole are now worth over £84 billion per year to the UK economy. Working in the creative media industry involves a wide range of practical processes, skills and techniques – from broadcast media to increasingly interactive products and platforms. As digital technology continues to evolve, media techniques have become more sophisticated and media products are becoming more advanced. However, what has not changed is that media products still have the power to enthral, intrigue and affect audiences.


Who is this qualification for?

The Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production is for learners who want to acquire technical knowledge and technical skills through vocational contexts by applying the learned knowledge and processes related to investigating, exploring and creating media products as part of their Key Stage 4 learning. The qualification recognises the value of learning skills, knowledge and vocational attributes to complement GCSEs. The qualification will broaden the learners experience and understanding of the varied progression options available to them.


What does this qualification cover?

That qualification is the same size and level as a GCSE. It is aimed at those who may be interested in pursuing a career in creative media production. The qualification helps you to explore the sector by undertaking practical media projects.

On this course, you will:

  • Investigate different media products, such as audio/moving image, publishing and interactive design, considering their style, design, audience, and context
  • Explore creative media production processes and practices by generating ideas, and planning production and postproduction processes
  • Develop digital media production skills and techniques using software such as Final Cut Pro X


How will I be assessed?

You will carry out many tasks as part of a larger project, or projects, throughout the course. Your teacher will mark these, and so you will receive regular feedback as to how you are getting on. Towards the end of the course, you will carry out a larger task to create an effective media product product in response to a brief. All of the work that you do throughout the course, including the mini projects, will prepare you for the final task, which is sent away to be marked.


Structure of the qualification

The Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production consists of three mandatory components. Each component has an assigned number of Guided Learning Hours (GLH) and this will impact on what points you get when completing any given unit (see further below for more details). Guided learning means activities such as lessons, tutorials, supervised study and giving feedback on performance that directly involve teachers in teaching, supervising and invigilating learners. It includes the time required for learners to complete external assessment under examination or supervised conditions.

The three components focus on the assessment of knowledge, skills and practices. These are all essential to developing a basis for progression and, therefore, learners need to achieve all components in order to achieve the qualification.

Components 1 and 2 are assessed through internal assessment. This means the assignments are marked by your teachers.

Component 3 is externally assessed. This means your work will be sent way to be marked by the exam board.

Comp 1 Specification Comp 2 Specification Comp 3 Specification


Congratulations to the Year 11 students on achieving 79% grades 9-4.

Congratulations to the Year 11 students on achieving 81% grades 9-4.

Media studies can be useful in a range of careers including marketing, sales and advertising, broadcast media and performing arts, journalist and publishing, and leisure sport and tourism.  has a  detailed description of 100s of jobs in a variety of media sectors to showcase the breadth of work in the creative media industries.

Spend 10 minutes going through this interactive quiz and see what media job is best suited to your personality: